Have you ever think about Facebook ads you see? Here you get all about the ads and how they work. Facebook has more than 2 billion monthly active users. Its popularity has led to prominent media coverage and it has psychological effects on users.
Everyone likes to be on social media and sharing their day to day life by adding life events, photos, videos and many more.
Facebook is not just for creating your profile but it’s a best platform for them who wanted to do business and spread it worldwide.
Facebook ads is not just getting more people reach and increasing page likes. Its all about creating attractive ads and grows our business by using proper content and some proper things on Facebook.
Facebook has the rule of showing only 20% text on images. When you have 5% to 20% text on images then only its approved else it will be rejected before delivered.
Here the Facebook provided one tool to check whether your ad is having more than 20% text or not and will it reach to more people or not.
Use the above link to check your image is created under Facebook rules or not.
After creating the ad,if you wanted to getting an audience organically, you can boost the post.You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting.
You can target groups by interests, location, ages and gender. You can set your budget to boosting this post. The budget is determined by the time you want the post to remain boosted, which determines an estimated audience to which the boosted post will be visible.
If you wanted to boost any Facebook post, you need to choose the content which can give you high Return On Investment (ROI) Value. Boost the post based on following criteria’s :
To encourage visits on business’s website.
It helps promote a product or service offered by your business.
It spreads awareness of a limited-time campaign your business is running.
Make sure the post you choose to boost complies with Facebook’s Ad guidelines.
All boosted posts have to be approved by Facebook before appearing higher on users’ News Feeds, so make sure it doesn’t get pulled before anyone gets to see it.
Most of the advertisements you see are very short ads. Which has less information about the products and their offerings. If you have a longer ads with good content and all the details then those will perform better than short ads.
People clicking on short ads don’t have much information so,the targeting is a bit off and quality of traffic is low.
You might think who’s gonna read such long content? Yes you are right, there are more than 90% of people who don’t read the long contents.
But the people who actually wanted to getting the details about your product will definitely read your content by getting all the information they needed about your product and offerings and if you provide less content then you might lose your customers.
The ad you create must have to be shown to precise targeting audience only. If you have a great product and you want to advertise it but due to wrong audience, advertisement is wasted.
Facebook is like boon for for the businessman’s for sell their items online. You can get various options to find out the targeted people online.
You will get many impressions on your ads which will increase CTR, conversions on the landing page and post engagement.
You can make use of Facebook Pixel in your website to tag all website visitors and subscribers. They will come from organic search and other organic channels.
You have to make sure you starts with affordable lead costs and then start a higher cost for lot of leads and customers.
The cost per click (CPC) ads and cost per thousand impressions (CPM) ads differentiate based on how they generate revenues. Advertisers have to displayed their ads to various demographics. Facebook then displays those ads which perform the best (or generate the highest CPM for Facebook).
While Facebook already knows how ads that have been running beyond the first few thousand impressions will perform, Facebook must test all new advertisements to determine their effectiveness. It’s during this period that the future of your ad will be determined.
The goal for Facebook is to run those ads which will generate them the most revenue by run ads that maximize their CPM. Whether or not you bid on a CPC or CPM basis, Facebook must run your ads to determine their performance.
If your ad gets 10,000 impressions and no clicks, but you bid on a CPC basis, Facebook will eventually push your ad out of the rotation.
This is because you aren’t generating any revenue for them. If however, you bid on a CPM basis, Facebook will be guaranteed that your impressions will at least generate some level of revenue.
Due to some reason your advertisements start performing insanely well (for example, you are able to get your CPC down to $0.01), Facebook will eventually take note and check whether or not your ads violate any terms.
If they don’t, they will be allowed to continue to run, but they won’t be optimized for as many impressions since they don’t maximize revenue for Facebook.
It’s extremely rare that ads will attract exceptionally low CPCs, which is why Facebook will tend to investigate ads, or campaigns, that perform at this level.
We always attracted to the visual things rather than texts. If text ad contains 1,000 words, there are 5,400,000 words worth in 3 minute ad. Video ads are much easier to understand and easy to recall than text.
Audiovisual content, especially, engages both sight and sound to create an experience much more immersive and tangible than plain words. In fact, according to studies conducted by 3M Corp., 90% of information transmitted to the brain is visual — not plain text.
So, you must have to use video ads to promote your products or services. Which helps in getting more audience to engaged with your products.
If you have a great product and service but don’t have the good content then you are not getting the audience for your post. To become effective you need to create compelling content on a consistent basis and deliver it to the right platform at the right time to ensure that it will be seen by a large portion of your target audience.
Here’s the percentage of the planned strategies for effective marketing.
60% with documented strategy considers their organization to be effective at content marketing.
32% with verbal strategy considers their organization to be effective at content marketing.
7% with no strategy considers their organization to be effective at content marketing.
It is content that can be referred to over a long period of time and still holds value for the client. It will limit the time and cost of other forms of customer service communication like email or phone.
Types of evergreen content can include:
An extensive FAQ page on your website can reduce the amount of calls made to your staff.
Using blogs and infographics to exhibit products and the functionality of the same by writing quick step guides that will also alleviate the time taken to answer client queries.
Converting those quick step guides into a video playlist to communicate trouble shooting resolutions is also a good way to manage efficiency.
When you first create a Facebook Page invite your friends, family and business partners to like your Facebook Page. These initial likes will give you higher social media credibility and visibility.
Then, alert your customers, prospects and your other social communities, and promote your Facebook page anywhere you mention your website.
Visitors on your website should be able to find your Facebook Page easily. use Facebook’s Social Plugins, like the Like box plugin, to get more Facebook likes. These plugins include a like button, your recent posts, and pictures of some of your followers.
With Facebook’s new Graph Search it’s really easy to find out what interests your target community, and post relevant content to increase Facebook likes.
For increasing likes you can create contests but make sure that your contest follows Facebook’s promotion guidelines.
It’s important to publish engaging, entertaining and interesting posts on a regular basis, and to keep an eye out for the posts that get the most engagement.
If your posts are valuable to your followers, then they will share your posts with their friends, helping you increase your Facebook likes.
Considering how Facebook bids are sensitive to changes in the marketplace, one strategy will not always be effective.
Something that was working perfectly today might become unprofitable in a few days. This means Facebook bids require much more maintenance and constant tune ups.
In this way, if you know all the basics you will grow your business effectively and efficiently.
Last but not the list,
When you create any advertisement related to your business or product, it has to be the real product image.
If you are showing the imaginary or non-real image, your ad not getting many impressions. But, if you use the original images people will knew what kind of product you are offering to them and it will attract many more to buy your product.
Share your thoughts in comments.